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This direct mail package was used to announce the
merger between the content provider Excite and the ISP, At Home.
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This acquisitional mailing, targeted at Small Business
customers, addressed the fact that although they are busy people, taking a moment to consider this offer would definitely
be worth their while. This successful mailing beat the control creative AT&T had previously used to reach this audience.
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This accordion-style selfmailer was created to welcome
RCN customers to a new level of digital services, as part of Project Digital City. The piece is meant to suggest a postcard
folio, highlighting each new digital service as an "innovation destination."
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This Direct Mail kit announced the launch of RCN's
Home Networking service.
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This was one of the first direct mail kits Columbia
House used to sell their new DVD club.
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This "crab trap" style mailer was used by the dot-com
company, EmployeeMatters, to announce the launch of their business.
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