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Diane McKernan, Sr. Copywriter, DMcK98@aol.com, 848.248.5932

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This direct mail package was used to announce the merger between the content provider Excite and the ISP, At Home.

This acquisitional mailing, targeted at Small Business customers, addressed the fact that although they are busy people, taking a moment to consider this offer would definitely be worth their while. This successful mailing beat the control creative AT&T had previously used to reach this audience.

This accordion-style selfmailer was created to welcome RCN customers to a new level of digital services, as part of Project Digital City. The piece is meant to suggest a postcard folio, highlighting each new digital service as an "innovation destination."

This Direct Mail kit announced the launch of RCN's Home Networking service.

This was one of the first direct mail kits Columbia House used to sell their new DVD club.

This "crab trap" style mailer was used by the dot-com company, EmployeeMatters, to announce the launch of their business.