This interactive CD-rom was commissioned by Lucent Technologies as a sales tool for Direct Sales Representatives. The idea behind it was to leverage Bell Lab's history as a category leader, while underscoring the fact that Bell Labs is owned today by Lucent Technologies.
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Click on the link to view a commercial for
ETS's ProofWriter, an online application that promises to make even the worst writer look good - at least on paper. While at ETS, I wrote and directed this spot.
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This banner ad appeared on the Army and Air Force Exchange Service website (AAFES.com) and was used to attract customers to sign up for the Household Bank MasterCard.
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This HTML email was created in tandem with a traditional OE/Letter/Buckslip package to test response between the two media. As the copywriter on the AT&T account, I came up with the concept and wrote all copy for both communications.
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This banner ad ran in rotation with the banner ad above on AAFES.com.
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This html e-mail was sent to remind recipients of a Household Bank acquisitional mailing that the special offer they received was about to expire.
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