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Diane McKernan, Sr. Copywriter, DMcK98@aol.com, 848.248.5932

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A detailed case study on how to reach
segments within a market. I wrote all
of the samples shown while working for
Gillespie Advertising.
AT&T case study
Concepts and designs for RCN’s launch
of their industry leading, all-digital
enhanced cable, phone and Internet
system for Chicago residents.
RCN Case Study
This ad, intended to celebrate the inking of a 100-year lease of the World Trade Center, was slated to publish on September 13, 2001. It obviously never ran.
Cushman & Wakefield Ad
This Munich ReInsurance ad was part of a campaign called, The Power of Partnership.
MunichReInsurance Ad
I wrote this brochure for an ETS product I also named, TOEFL Accelerator, a test preparation offering for students planning to take the TOEFL test.
TOEFL Accelerator Brochure
This brochure announced ETS's entry into the consumer e-Learning market.
ETS Family Market Initiative